Our Journey

Our Brand Journey starts with "Standard sizes fit no one".

That’s the burden women carry into the fitting room. We do understand that sizing is an emotional aspect.

In the Plus-Size and Curvy segment, we see an overall approach of hiding bodies or having an unsophisticated fashion sense towards formal work clothing.

It remains a challenge for the brands to serve this segment. 

From High-end to Fast Fashion brands, it increases their costs from employing diverse models, using more fabric for some items without charging more and finding factories that understand their needs.

Either brands end up with the dresses that are tight enough to suffocate one or loose-fitting having wrinkles, dart, or grain lines. 

We value self-empowerment.

We envision a clothing line that makes women feel comfortable, happier, and meets their clothing needs. 

Our brand values reflect a sense of self-care, self-assurance, self-love, self-empowerment, and community at large. 

Exclusively designed dresses in limited quantity based on your personality traits.

We paid special attention to nuances, body language, color composition, and fabric patterns while designing dresses. We want to ensure that you carry yourself with extreme comfort and confidence.

Whether, it's material sourcing, designing, product detailing, manufacturing, packaging, we are trying to resonate with your sore points with style.

Dresses are adjustable to body size and measurements to achieve a toned look. Over-lock stitching prevents threads from coming out and keeps the shape of overall apparel. 

Handmade belts are made with utmost precision. Our wooden and pearl jewelry is there to complement the dresses and shoes.